Editorial redesign + first per-integration videos the marketing site, rebuilt.
- Built a new editorial design system (DM Sans + Instrument Serif italic + JetBrains Mono) — 11 reusable primitives, single source of truth across 38 marketing pages.
- Refactored all 38 public pages: features, integrations, solutions, compare, calculator, benchmarks, blog, tools — plus auth, privacy, terms.
- Honest-claims pass — removed fabricated testimonials, '25% average savings' / '63× ROI' / '50+ integrations' style claims, unverified SOC 2 / GDPR attestations. Sample data labeled illustrative.
- Shipped 6 Remotion videos: 4 vendor-skinned reconciliation engines (Fortnox / QuickBooks / Stripe / Xero) and 2 split-screen compare videos (vs Spreadsheets / vs Zylo).
- Pricing toggle on the homepage: 6 months / monthly / yearly across all three plans.